Billionaire investor Mark Cuban recently informed Elon Musk that he is losing hundreds of followers on Twitter every day, despite subscribing to Twitter Blue, a paid subscription service. In a tweet directed at the CEO of Twitter, the "Shark Tank" star shared that he has been losing up to 1,000 followers per day. In an attempt to counter this trend, he subscribed to Twitter Blue², hoping that it would provide some preference and help him retain or gain users. However, he is now seeking suggestions to address this issue. The tweet, posted on Friday, has gained 8.5 million views.
Despite experiencing a decline in his followers, Mark Cuban, who created his Twitter account in September 2008, still has a significant 8.8 million followers on the platform.
Twitter Blue was introduced in December, shortly after Elon Musk's $44 billion acquisition. The subscription service, which costs $8 per month, offers several features, including the ability to edit tweets, write longer posts, and use two-factor authentication. According to a tweet from the official Twitter Blue profile in December, subscribers' posts were expected to receive priority ranking in search, mentions, and replies, potentially increasing their chances of gaining followers. Elon Musk is gradually providing additional privileges to Blue subscribers. In a tweet last week, he initially stated that only verified accounts would appear in the "For You" feed, which displays tweets from accounts users don't follow. However, Musk later clarified that accounts users followed would also appear in those feeds.
Twitter has announced that this weekend, "Legacy verified accounts," which were verified by Twitter prior to Musk's takeover and were mostly awarded to public figures and official news accounts, will start losing their verified status.
Travis Brown, a researcher, has reported that Twitter Blue's paid subscriptions have received a lackluster response in terms of both the quantity and quality. Brown's research revealed that almost half of Twitter Blue subscribers had less than 1,000 followers, while approximately 17% had less than 100 followers. On average, Twitter Blue subscribers had about 19,000 followers, according to Brown.
Insider attempted to contact Twitter for comment, but the company did not respond immediately. Emails now receive an automated response that does not address the query.